I think a career in finance will Porsche Design Sportivo Chronograph PDSC320 watches prepare you for a role such as mine in that you are forced to make quick decisions that have a real impact.InspirationSo a product designer and investment banker start a watch company and Linde Werdelin is the result, can you tell us about the design inspiration behind your watches? You mentioned earlier that you saw a need that simply wasnt being filled, what was it?JWWe are both big skiers, we have been for a very long time. It was skiing actually that led us to design our watches and instruments as we did. Digital ski instruments are a part of a serious skiers gear, I myself have been using them since the very earliest days they were even around. But they are big chunky pieces of plastic, Porsche Design Sportivo Chronograph PDSC320 watches something that you certainly wouldnt want to wear to a nice dinner with friends in the lodge at the end of the day. You want a proper timepiece. So why not create a ski instrument that simply snaps on top of a real, well-made Swiss watch?MLExactly, we saw a problem and we simply engineered a solution, which is what design is all about. Form is derived from function, it is very easy to make something look pretty, but to have something perform as it should is the goal of a true designer.Morten you call yourself a functionalist,” what exactly do you mean by that?MLLike I was saying, a designer starts with a problem.
MLWell knowing Jorn I too was around watches at a very young age, but what fascinates me about watches is that they are the smallest machines made of countless moving parts. They are purely mechanical and require an amazing level of precision. As a product designer, there isnt much else out there that is so complicated and so small, and that is exciting.Many of our readers are young entrepreneurs, how did Linde Werdelin the brand come to be? Was this something you two had always talked about doing?JWWe never really discussed the idea until 2002 or so. The Porsche Design Sportivo Chronograph PDSC320 watches concept came from a necessity, both Morten and I saw things that need improvement and we decided we would be the company to do it. What in your previous lives” prepared you for running a luxury sports watch company?MLI owned my own design studio for about 15 years prior to starting Linde Werdelin. I designed everything from stereos to telephones to watches for other companies, but I never had the opportunity to create the whole story. There is something to be said for seeing a product through from beginning to end, and before Linde Werdelin, I was only Porsche Design Sportivo Chronograph PDSC320 watches involved with the design process. While at Bang & Olufsen, I had the opportunity to work under the great David Lewis, and I learned a lot about design before going out on my own.JWPrior to staring Linde Werdelin, I was actually an investment banker. I spent some time with Morgan Stanley and Lehman Brothers during the tech startup craze of 2000.
