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We called it the runt of the replica audemars piguet mens 25940skood002ca01 watches Panerai family, a little-known pre-Richemont model that really didn't look much like the rest of the PAMs out there. Just this week, Panerai released another Mare Nostrum (seen to the right), that they claim is a tribute to a model that came out in the 1940s. The Panerai press release makes sure to point out just how true to the original Mare Nostrum this limited edition is, and yet they make no mention of the other Mare Nostrum that came out in the 1990's. Since there were only three original Mare Nostrum's produced, it's hard to find images of them, but we'll take Panerai's word for it. That said, this Mare Nostrum doesn't look all that much like the one we wrote about in the past, does it? This modern-day version will retail for $36,000 as only 99 pieces will be produced. Did we mention this thing is 52mm in diameter? Yeah, that seems reasonable.If you are looking for a 1990's Mare Nostrum, they can be found here on replica audemars piguet mens 25940skood002ca01 watches .

Part of what made the quartz movement attractive back in the 1970s was that it could be housed in a monumentally thinner case. In the world of thin mechanical quartz movements, no one does thin better than Piaget. It was Piaget who created the first "ultra thin" movements, both manually replica audemars piguet mens 25940skood002ca01 watches wound and automatic, in the late 1950s and early 1960s. This year at the SIHH, Piaget introduced a 50th anniversary edition of their original ultra thin watch, the Altiplano. This 50th anniversary watch features a brand new ultra thin caliber, the 1200P, is a direct descendent of the legendary Piaget 12P. While Piaget is not a brand we cover often here on Hodinkee, the new Altopino is a watch worthy of our attention from a mechanical point of view. It's not bad looking either. Oh yeah, its movement is only 2.35mm thick too.That said, if were really in the market for an ultra thin, we'd probably look to Jaeger LeCoultre watches. Their own replica audemars piguet mens 25940skood002ca01 watches version of the ultra-thin, the Grand Master Ultra Thin has a movement that is a brobdingnagian 3.98mm thick, but you know what, we'd rather be wearing a Jaeger over a Piaget any day of the week. If you were looking for an ultra thin watch, which would you choose? Us too.In February of last year we introduced you to a watch from Panerai called the Mare Nostrum.

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We have a great replica audemars piguet mens 25721stoo1000st08 watches lineup right now but we are about to launch many new products, four new watch lines to be exact. Both our Rock and Reef will be redesigned, the Rock will have 4x the memory of the current model along with 4x the battery performance. We will also be launching a revised Element, a brand new GMT model, as well as a few others. All will be available in a variety of different metals including steel, titanium, rose gold, and DLC. I think people will really like what we have to offer.One last question, we at Hodinkee use social media (Twitter, Facebook, etc.) as a way to generate not only traffic, but start conversations...we've noticed you guys doing the same.JWThat's very true. We've found that reaching out to customers and potential customers online is a tremendous resource to us. We want to know what people are thinking about us and our replica audemars piguet mens 25721stoo1000st08 watches products and using new technology is the best way to do it. Also, we are very keen on preserving natural resources. We've found that most people would rather surf through our web site than read a catalog anyways, so we try to save.Thank you so much for taking the time to sit down with us, this has been great.Click here to view a gallery of some Linde Werdelin products.Click here to download Linde Werdelin's Ski Guide 2009, compiled by Jorn and Morten themselves. Click here to join the Linde Werdelin Facebook Group.Click here to view their official webpage.

JWIt has been a long, on-going process but we have created our own little world and our customers are extremely enthusiastic about our products, simply because they exist nowhere else in the world.Looking AheadLets talk about the future of the brand. We recently saw the announcement of the SpidoLite, which we at replica audemars piguet mens 25721stoo1000st08 watches Hodinkee loved for your use of the NOS vintage Svend Anderson movement. Can you tell us about the development of that piece?MLWith the SpidoLite again, function comes first. We were approached by a group of British mountaineers that wanted the lightest watch possible for a trek up Mt. Everest. We knew the watch had to be titanium because of its amazing strength to weight ratio. To make the watch even lighter, we decided to drill out the watchcase leaving basically an exo-skeleton.JWWe went with the NOS Svend Anderson replica audemars piguet mens 25721stoo1000st08 watches movements for a few reasons. He is extremely well respected and has been working in this field for over 40 years. The movements just seemed like a perfect fit. Although with our new independent line” each year we will try to use various movements from other shops as well.What can we expect to see at BaselWorld next month?JWLindeWerdelin is about to become a much more complete brand.

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They both have about 400,000 Patek Philippe Astronomical Celestial Double Dial XPA321 watches programs lines in them, roughly the same as your mobile phone. The Reef consists of about 300 parts in all, and everything is engineered to a 1/10 of a millimeter. We do all of the design and creation of the tools basically in house. I cant stress enough how complicated these tools are, especially when you have to engineer them to seamlessly snap onto the face of an analog watch and have it secure, while no noise at all.The watch industry is known for its copycats, are you worried about another brand taking your concept of a digital tool on top of an analog watch?MLNo Im not. To anyone who tries, I say good luck.With so many detractors, how difficult was it for you to find interest in the concept?MLBack in the early stages, we actually put out feelers to friends and Patek Philippe Astronomical Celestial Double Dial XPA321 watches colleagues of ours who we thought might be interested in such an idea, the idea of a technologically advanced digital tool that would snap atop a Swiss mechanical watch. We werent sure of the response we would get, but we sent out 300 invites and we actually had 250 people respond saying if we could produce it, they would buy it. From there we spent two or three months in Switzerland shopping the idea around and rest is history.

In our case, we wanted to combine the functionality of a digital sports instrument with the mechanical charm of a high-grade watch. How were we to do that? When we first came up with the concept, we were told it simply could not be done. We were told that the instrument would fall off the watch, we were told that there simply wasnt a market for a technical tool coupled with a luxury watch. We created our own case that fits Patek Philippe Astronomical Celestial Double Dial XPA321 watches seamlessly with our digital instruments, and now there is no one else in the world doing what we do. The more restrictions the better, we had plenty of things in our way, and that simply caused us to create a superior product.JWThe idea of using modern technology with a Swiss watch is really one that has been met with hesitation. Sure there are a few brands out there doing it successfully, Breitling and Tissot for example, but we wanted to take things a step farther. We saw the then current examples of Swiss time keeping and modern technology as real Patek Philippe Astronomical Celestial Double Dial XPA321 watches compromises to both the potential gain that you could have using a more powerful digital instrument as well as detraction from the appeal of a fine Swiss watch.The FactsThe digital instrument is a wonder on its own, how is that engineered? Do you outsource the development of these tools?MLBoth the land tool (the Rock”) and the sea tool (the Reef”) are incredibly complex.

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I think a career in finance will Porsche Design Sportivo Chronograph PDSC320 watches prepare you for a role such as mine in that you are forced to make quick decisions that have a real impact.InspirationSo a product designer and investment banker start a watch company and Linde Werdelin is the result, can you tell us about the design inspiration behind your watches? You mentioned earlier that you saw a need that simply wasnt being filled, what was it?JWWe are both big skiers, we have been for a very long time. It was skiing actually that led us to design our watches and instruments as we did. Digital ski instruments are a part of a serious skiers gear, I myself have been using them since the very earliest days they were even around. But they are big chunky pieces of plastic, Porsche Design Sportivo Chronograph PDSC320 watches something that you certainly wouldnt want to wear to a nice dinner with friends in the lodge at the end of the day. You want a proper timepiece. So why not create a ski instrument that simply snaps on top of a real, well-made Swiss watch?MLExactly, we saw a problem and we simply engineered a solution, which is what design is all about. Form is derived from function, it is very easy to make something look pretty, but to have something perform as it should is the goal of a true designer.Morten you call yourself a functionalist,” what exactly do you mean by that?MLLike I was saying, a designer starts with a problem.

MLWell knowing Jorn I too was around watches at a very young age, but what fascinates me about watches is that they are the smallest machines made of countless moving parts. They are purely mechanical and require an amazing level of precision. As a product designer, there isnt much else out there that is so complicated and so small, and that is exciting.Many of our readers are young entrepreneurs, how did Linde Werdelin the brand come to be? Was this something you two had always talked about doing?JWWe never really discussed the idea until 2002 or so. The Porsche Design Sportivo Chronograph PDSC320 watches concept came from a necessity, both Morten and I saw things that need improvement and we decided we would be the company to do it. What in your previous lives” prepared you for running a luxury sports watch company?MLI owned my own design studio for about 15 years prior to starting Linde Werdelin. I designed everything from stereos to telephones to watches for other companies, but I never had the opportunity to create the whole story. There is something to be said for seeing a product through from beginning to end, and before Linde Werdelin, I was only Porsche Design Sportivo Chronograph PDSC320 watches involved with the design process. While at Bang & Olufsen, I had the opportunity to work under the great David Lewis, and I learned a lot about design before going out on my own.JWPrior to staring Linde Werdelin, I was actually an investment banker. I spent some time with Morgan Stanley and Lehman Brothers during the tech startup craze of 2000.