They both have about 400,000 Patek Philippe Astronomical Celestial Double Dial XPA321 watches programs lines in them, roughly the same as your mobile phone. The Reef consists of about 300 parts in all, and everything is engineered to a 1/10 of a millimeter. We do all of the design and creation of the tools basically in house. I cant stress enough how complicated these tools are, especially when you have to engineer them to seamlessly snap onto the face of an analog watch and have it secure, while no noise at all.The watch industry is known for its copycats, are you worried about another brand taking your concept of a digital tool on top of an analog watch?MLNo Im not. To anyone who tries, I say good luck.With so many detractors, how difficult was it for you to find interest in the concept?MLBack in the early stages, we actually put out feelers to friends and Patek Philippe Astronomical Celestial Double Dial XPA321 watches colleagues of ours who we thought might be interested in such an idea, the idea of a technologically advanced digital tool that would snap atop a Swiss mechanical watch. We werent sure of the response we would get, but we sent out 300 invites and we actually had 250 people respond saying if we could produce it, they would buy it. From there we spent two or three months in Switzerland shopping the idea around and rest is history.
In our case, we wanted to combine the functionality of a digital sports instrument with the mechanical charm of a high-grade watch. How were we to do that? When we first came up with the concept, we were told it simply could not be done. We were told that the instrument would fall off the watch, we were told that there simply wasnt a market for a technical tool coupled with a luxury watch. We created our own case that fits Patek Philippe Astronomical Celestial Double Dial XPA321 watches seamlessly with our digital instruments, and now there is no one else in the world doing what we do. The more restrictions the better, we had plenty of things in our way, and that simply caused us to create a superior product.JWThe idea of using modern technology with a Swiss watch is really one that has been met with hesitation. Sure there are a few brands out there doing it successfully, Breitling and Tissot for example, but we wanted to take things a step farther. We saw the then current examples of Swiss time keeping and modern technology as real Patek Philippe Astronomical Celestial Double Dial XPA321 watches compromises to both the potential gain that you could have using a more powerful digital instrument as well as detraction from the appeal of a fine Swiss watch.The FactsThe digital instrument is a wonder on its own, how is that engineered? Do you outsource the development of these tools?MLBoth the land tool (the Rock”) and the sea tool (the Reef”) are incredibly complex.
